The customer journey doesn’t start or stop at service.

Gladly runs the whole arc, discovery, purchase, service, and loyalty, in one conversation on one customer record. Because the line between service and selling never existed in your customer’s head.

Retail brands turning conversations into revenue

Tory Burch
TUMI
Deckers
Rothy's
Bombas
Condé Nast
01Capability Overview

Most CX tools only see half the funnel

For fifteen years, the economics of customer service pushed brands to have fewer, cheaper conversations: deflect, contain, drive cost per contact toward zero. So the tools got built for one slice of the journey, the support ticket after the sale. AI flipped that math. The conversations that never penciled out with a human, the pre-purchase question, the guided sell, the proactive save, all pencil out now. The winning move is more conversations across the whole funnel, and each one can resolve faster, build trust, and drive revenue at the same time. You don’t have to choose.

Most CX tools only wake up after something breaks. They own the post-purchase ticket and miss the pre-purchase decision and the loyalty moment that follows. The pure-AI tools go one worse: they optimize to end the conversation, not to help.

Gladly is present before the problem, during it, and long after it’s resolved: helping a shopper decide, closing the sale, handling the return, and earning the next purchase.

Gladly has been driving revenue inside customer conversations for years, long before agentic commerce had a name. When a customer signals they’re ready to buy, Gladly acts on it, with the AI that knows the customer and the catalog. Most tools let that moment slip. Not an upsell, just selling.

Where is my order
02Capability Grid

Conversation is the new checkout.

Gladly answers product questions, surfaces recommendations, and guides the shopper to the right product, before they ever ask for a person. Pre-sale is real revenue: Gladly brands do tens to hundreds of millions a year through their care teams.

It completes the transaction inside the conversation. No handoff to a separate checkout, no bounce to a cart. The conversation is the purchase.

Order status, returns, exchanges, and issue resolution, with the full history visible to the AI and your team, so nobody repeats themselves. A return becomes an exchange in the same thread.

Proactive outreach, retention, the save, the next purchase. Every conversation builds the customer record, and every record makes the relationship worth more.

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Chat

Resolve in real time, the moment customers need it most.

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Email

Full thread history, so no one repeats themselves.

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SMS

Reach customers where they’re already looking.

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Voice

Every call connected to the full customer record before it’s answered.

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Social

Turn a public complaint into a private resolution, on the same record.

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Self-Service

Answers customers find themselves, backed by Sidekick, and picked up by a person without a restart if they need one

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Chatbots

Your customers are starting conversations on AI surfaces you don’t control, like ChatGPT.

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03Mechanism walkthrough

From question to purchase, without leaving the conversation.

Changing your channel setup is a setting here. A ticket system turns the same change into an implementation. An “AI-Native” bot turns it into a new deployment. Gladly hands the controls to the CX team.

Gladly surfaces the relevant product inside a service conversation, proactively, with no handoff, drawn from the customer’s history and the catalog.

No redirect to a separate checkout. The customer says yes and buys in the thread. The conversation is the purchase.

Transaction data feeds the customer record, so every future conversation, service or sales, starts more informed than the last.

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04Trust & Compliance

Commerce-grade security at every stage

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PCI Compliant

Transactions handled to the highest payment security standard.

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Your Data, Your Rules

Gladly never trains on your customer or transaction data.

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SOC 2 Type II

Audited annually. Enterprise-grade from day one.

Where Gladly Wins

Retail brands that turned service into revenue

The proof is in the numbers.

A smiling man holds a MaryRuth's multivitamin bottle in a modern kitchen, conveying health and wellness. Shelving and kitchenware are in the background.
Mary Ruth's dark grey logo
+35%

How MaryRuth’s doubled order volume while improving team efficiency by 35%.

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Rothy's Featured Hero Image
Rothy's black logo
66%

How Rothy’s lean team shrunk conversation times by 66% while holding a 93% CSAT score.

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Kuhl_Black
+120%

How KÜHL’s service agents generated more than 120% more revenue per call.

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Conde Nast black logo
+18

How Condé Nast unified and accelerated revenue for 18 iconic brands with one CX platform.

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Deckers
-29%

How Deckers Brands cut customer wait times by 29% and doubled agent productivity.

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Service that pays for itself

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$1.9B

Total revenue processed through Gladly conversations

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20%

Conversion rate from chat to purchase

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2x

Higher repeat purchase rate for customers served by Gladly

See Gladly across your full funnel

We'll show you how Gladly plays from first question to loyal customer.