See why brands prefer Gladly over Freshdesk

Gladly is the only customer service platform centered around people that enables brands to deliver radically personal customer service.

Join these Gladly brands who made the switch from Salesforce
Super grey logoQuay grey logoCastlery grey logoNative grey logoFeather grey logo

Here’s what makes Gladly the #1 Freshdesk alternative

Explore key advantages of Gladly over Freshdesk and why brands choose Gladly.



Ditch the tickets

With Freshdesk, tickets are at the center of the experience and being routed to agents without any customer context. Gladly puts customers at the center of the product.

  • Match customers based on the best-suited agent.

  • Personalize service with all the important customer details such as their LTV and order history.

  • Know their intent without ever needing to ask, "what's your order number?"

One lifelong conversation

Freshdesk ticket-based system assigns separate tickets for each channel, while the Gladly people-centered system puts all communications in one view.

  • Use a single conversation timeline across all channels.

  • Reduce agent workload by simply removing duplicate tickets.

  • Get a complete view of your customer's conversation history.

Ease of use for your team, and lots of savings

Gladly software-based phone system with IVR, conferencing & voice recordings saves cost & delivers simplicity.

  • Voice, email, text, chat, and more all built-in natively - no need for 3rd-party channels.

  • IVR, voice recordings, conferencing and everything you'd need - all delivered into the browser.

  • Simple to deploy and ease of use for your team.

Self-service that’s part of the conversation

Sure, we both support building FAQs and help centers. But Radically personal service means helping customers help themselves as well.

  • Put the full power of your FAQ on every page on your website or natively in your mobile app.

  • Seamlessly switch between self-service to start a conversation with a support hero.

  • Support heroes will have a complete view of the customer's self service history.

Gladly turns customer service cost centers into profit centers

Brands that switch to Gladly are able to save costs, increase agent efficiency, and boost NPS.

Savings up to
50%

from the start

Reduction of
93%

in backlog

Decrease of
20%

in agent workload

The reviews are in


User reviews provided by G2 Crowd

Freshdesk

Ease-of-use
9.5
8.8
Quality of support
9.4
8.8
Ease of setup
9.3
8.2
Integrations
9.5
8.3
Customer profiles
9.5
8.6

"Our earlier ticketing system required us to purchase additional apps to get the same functionality as Gladly. But with Gladly we got everything we needed out of the box. Now, we have real-time data and easy access to the channels from one platform. It’s seamless."

Nancy Orgill

Nancy Orgill

Customer Support Manager, KÜHL

Why KÜHL chose Gladly

KÜHL faced the challenge of staying true to their independent, premium brand values while scaling their customer service. By partnering with Gladly, they not only maintained their authentic voice but empowered their agents to have genuine, meaningful conversations with customers that drive loyalty and revenue—proving that exceptional service and efficiency can go hand in hand.

Read the full story

Get personalized customer service at scale

Explore the ways Gladly beats Kustomer at building customer loyalty.

Purple icon

No tickets or cases

Know who your customer is within the initial 5 seconds of engagement.

Purple icon

The right agent

Match customers with the best-suited agent to accelerate time-to-resolution.

Purple icon

Generative AI

Scale radically personal service with AI that knows your customers deeply.

Purple icon

Answers everywhere

Leverage one knowledge base to publish standardized information across all channels.

Purple icon

Customer-centric tasks

Keep every interaction tied to the customer under a single communication thread.

Purple icon

Access insights

Understand team performance across agents, channels, and conversations with historic and real-time insights.

See what industry-leading customer service looks like
with Gladly.

Get a demo
ai