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Ideas and advice for modern customer service

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Oct 5, 2026 • 18 min read

How to increase business revenue with your ecommerce website

Website revenue is traffic × conversion × order value × repeat purchase. Find the weak lever, fix the cheapest one first, and watch small lifts multiply.

Customer stories

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Jan 15, 2026 • 4 min read

How Shopify brands should evaluate AI CX vendors

Dec 3, 2025 • 5 min read

How pact scales CX teams without burning out

Oct 27, 2023 • 4 min read

How AI innovations at Gladly are propelling brands forward

Inside Gladly

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Jul 22, 2026 • 4 min read

Meet Team Assist: AI that keeps helping after the handoff

Jun 4, 2026 • 3 min read

The answers are in your data — now you can just ask

Apr 15, 2026 • 3 min read

What Shoptalk Spring 2026 revealed about retail's AI moment

Trends and expert opinions

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$Diagram showing how an AI agent handles the prompt "Find size 10 running shoes & add to cart" with and without WebMCP. Without WebMCP, the agent parses rendered HTML text and layout and guesses a button selector (.btn-cart), which is fragile scraping. With WebMCP, the agent makes direct tool calls, search_products({ size: 10 }) and add_to_cart({ variant_id: 882 })$