Power smarter customer experiences with Sidekick
Sidekick resolves inquiries instantly, personalizing responses and knowing when to act or escalate.


Reliable, effortless automation
Sidekick resolves requests like returns and account updates, with built-in safeguards for accuracy and brand fit.

Scalable support, without extra costs
As Sidekick evolves, it takes on more responsibilities, helping businesses handle higher volumes without additional strain.

Smarter service, stronger customer loyalty
Personalized, AI-powered resolutions reduce wait times and frustration, leading to higher satisfaction and long-term retention.
Key Features
Instant, accurate information
Delivers on-brand, conversational answers from your knowledge base without agent assistance.
Real-time resolution
Completes refunds, cancellations, and other requests independently, ensuring fast, seamless resolutions.
Every Customer, instantly understood
Sidekick harnesses comprehensive customer profiles, current conversation context, and integrated third-party data to ensure your customers feel recognized and valued.
Easy handoff to agents
When an agent is needed, Sidekick hands off with context so customers never repeat themselves.
Multichannel AI support
Provides consistent, intelligent service across chat, messaging, and voice for seamless customer experiences.
Scalable, 24/7 self-service
Handles customer inquiries anytime, reducing wait times and freeing agents for high-touch interactions.
Continuous learning & optimization
Simple to set up, train, and refine, ensuring it improves continuously and handles more inquiries over time.
Secure and compliant AI
Executes transactions with built-in safeguards to ensure accuracy, security, and regulatory compliance.
Start delivering personalized service at scale with Gladly.
Check out our resources to start thinking radically personal

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Best of AI and people
Gladly optimizes generative AI and customer service agents to ensure you deliver exceptional support experiences.

AI customer service platform with a human touch | Sidekick
Gladly Sidekick is the AI agent designed for CX leaders—resolving issues, growing loyalty, and delivering personal, on-brand conversations at scale