
Same technology. Dramatically different results.
We studied retail companies running AI on the same platform and saw dramatically different outcomes. The difference wasn’t budget or engineering resources. It came down to how actively teams maintained, expanded, and operationalized their AI over time.
This guide breaks down seven data-backed patterns from real Gladly platform data — including why AI-resolved conversations reopen less often than agent-handled ones, and what happened to one company’s resolution rate after losing its AI owner.



