Contributing Author
Maya Williams
Maya Williams is a data-driven marketing strategist specializing in digital and inbound growth. At Gladly, she writes about how AI and analytics can transform CX teams into revenue-driving marketing engines. With deep experience in digital strategy and customer engagement, Maya brings a marketer’s perspective to how brands can use data and technology to create more impactful customer experiences.

Read More from Maya Williams

The 2026 strategy guide to agentic AI in customer service
Learn why most agentic AI implementations fail and how customer-centric architecture enables AI agents that drive loyalty, not just deflection.
Best contact centers of 2026
Choosing contact center software is a critical technology decision for customer-facing organizations. The right platform changes everything.

Six new Gladly capabilities that transform customer service
This new suite of products provides personalized resolutions, seamless integrations, and effortless support across every channel.

The 5 principles behind Gladly
Explore the 5 principles of Gladly that power efficient, personal conversations at scale, without compromising on experience or operational impact.

How ecommerce brands turn post-purchase service into repeat revenue
Most brands lose customers after the first sale. Learn how post-purchase service turns one-time buyers into repeat revenue and builds loyalty.

Gladly AI: New integrations for seamless, powerful customer service
Gladly is proud to announce new and smarter integrations with Shopify, BigCommerce, and more

The shift from SEO to AAO and why purpose-built CX is the new discovery channel
AI Answer Optimization is reshaping product discovery. Learn why conversational commerce and AI-powered CX are becoming the primary channels for pre-purchase decisions.

Meet Gladly
Gladly delivers instant personalized resolutions across channels with answers that feel human and actions that complete real tasks. See how it works.

Things CX leaders can learn from Taylor Swift's Eras tour
Discover how Taylor Swift's $2.2B Eras tour is the perfect masterclass for leaders in CX looking to transform CX in retail into revenue drivers.

Customer Service Automation: A Complete Guide in 2025
Learn how to use customer service automation to improve efficiency and reduce cost without compromising quality.

How AI innovations at Gladly are propelling brands forward
Hear from popular ecommerce brands like Peak Design and Birdies on the successes they’re seeing with Gladly.

Next-gen AI voice: Voice AI vs. the rest
Is your AI voice falling short? Learn why Voice AI stands out with complete customer context, 3-second responses, and seamless conversational flow.

Stop choosing between speed and soul. Why your helpdesk needs Gladly.
Transform your helpdesk with Gladly! Move beyond cost-cutting AI & deliver personalized, efficient customer experiences. Learn how.

Demystifying Gladly integrations
See how Gladly Integrations connect all the systems together that your customers need to help them thrive.

Improve CX with AI-powered voice support
Voice AI delivers instant, personalized support powered by generative AI and deep customer insights. Learn more!

Gladly wins "Best Overall Customer Experience Solution Provider"
Gladly named "Best Overall Customer Experience Solution Provider" for bringing marketing-grade personalization to customer service.

How gaming companies solved the customer service problem everyone else is still figuring out
Gaming companies solved real-time support, community engagement and AI automation years ago. Here's what other brands need to learn now.

Customer retention strategies when acquisition costs spike
Acquisition costs jumped 60% in 2024. Here's how to keep customers coming back when buying new ones gets expensive.

Increasing live chat sales with Payments
What if you could empower your agents to close the sale, in the moment, as they’re talking to your customer?

Gladly certified as Shopify Plus partner
Our partnership with Shopify furthers our mission of empowering brands to deliver radically personal customer experiences at scale

How to answer purchase-blocking questions and recover abandoned carts
70% of shopping carts get abandoned. Most of that is recoverable. Here's how.

Gladly named to Constellation’s 2025 Digital Customer Service and Support ShortList™
Gladly is featured in the Constellation ShortList™ for Digital Customer Service and Support. Learn more!

The late night panic search your brand isn't showing up for
Is your brand ready for when customers need help after hours? Learn how to deliver support 24/7 for fraud alerts and travel crises.

5 FAQ updates that reduce support volume for DTC brands
Strategic FAQ updates help DTC brands cut support tickets by 40%. Learn how to answer product questions, handle returns, and scale ecommerce customer service.

How to measure customer satisfaction without surveys for small businesses
Stop chasing survey responses. Learn how to measure CSAT through behavioral data like repeat purchases and contact rates that reveal what customers think.

Gladly just won "Disruptive Technology of the Year" and here's why it matters for CX leaders
Gladly was named Disruptive Technology of the Year at the 2025 CCW Awards. Learn how our AI is changing customer experience for good, without tradeoffs.

Gladly wins overall customer experience solution of the year | RetailTech Breakthrough 2025
Gladly is honored as RetailTech Breakthrough’s “Overall Customer Experience Solution of the Year,” recognizing innovation in CX.

Gladly earns recognition in G2’s 2025 Best Software Awards
Gladly earns recognition in G2’s 2025 Best Software Awards, ranking in the top 4% of all solutions in the Customer Service Products category.

Gladly implementation, customers weigh in
Discover what users have to say about the Gladly implementation process in this review roundup, from user adoption to ease of use and setup.

4 reasons ecommerce brands chose Gladly
Accessible design and UI? Check. A full array of out-of-the-box features? Check. Modern technology that scales as the business does? Check.

Overheard at Gladly Connect Live ’22
What can attendees expect to learn from Gladly Connect Live? These actionable CX insights from GCL 2022 set the tone for prospective 2023 attendees.

Gladly levels up in 37 reports in the G2 Winter 2024 update
In the latest winter G2 reports, Gladly received 36 No. 1 rankings, five more than the previous season, while moving up in 20 other categories.

Why having SOC 2 Type II compliance matters in CX — Q&A with expert
Learn how Gladly’s SOC 2 Type II compliance bolsters CX data security for the brands it serves. Get details on Gladly’s data compliance and more.

The magic of Gladly – driving irrational customer loyalty
Revisit our favorite moments from Gladly Connect Live 2024 and experience the magic of the ultimate customer experience event.

Glad(ly) to Be a Woman this International Women’s Day
From hashtags on social media, to female-led marches on streets all over the world, the past two years have seen a renewed focus on female empowerment.

How Agent Status provides workday visibility, across channels
Managers finally have true visibility into all agent activity, all in a single space.