Contributing Author

Maya Williams

Maya Williams is a data-driven marketing strategist specializing in digital and inbound growth. At Gladly, she writes about how AI and analytics can transform CX teams into revenue-driving marketing engines. With deep experience in digital strategy and customer engagement, Maya brings a marketer’s perspective to how brands can use data and technology to create more impactful customer experiences.

Maya Williams
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The late night panic search your brand isn't showing up for

Is your brand ready for when customers need help after hours? Learn how to deliver support 24/7 for fraud alerts and travel crises.

Published: December 3, 2025
Updated: December 5, 2025
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woman on phone

5 FAQ updates that reduce support volume for DTC brands

Strategic FAQ updates help DTC brands cut support tickets by 40%. Learn how to answer product questions, handle returns, and scale ecommerce customer service.

Published: December 3, 2025
Updated: December 3, 2025
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people on VR headset

How gaming companies solved the customer service problem everyone else is still figuring out

Gaming companies solved real-time support, community engagement and AI automation years ago. Here's what other brands need to learn now.

Published: November 25, 2025
Updated: November 26, 2025
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woman on phone

How to measure customer satisfaction without surveys for small businesses

Stop chasing survey responses. Learn how to measure CSAT through behavioral data like repeat purchases and contact rates that reveal what customers think.

Published: November 25, 2025
Updated: November 26, 2025
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A woman in a blue striped shirt excitedly raises her fists, wearing a headset in front of a computer. Her expression conveys enthusiasm and success.

Gladly just won "Disruptive Technology of the Year" and here's why it matters for CX leaders

Gladly was named Disruptive Technology of the Year at the 2025 CCW Awards. Learn how our AI is changing customer experience for good, without tradeoffs.

Published: June 11, 2025
Updated: November 18, 2025
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Gladly wins "Best Overall Customer Experience Solution Provider"

Gladly named "Best Overall Customer Experience Solution Provider" for bringing marketing-grade personalization to customer service.

Published: August 14, 2025
Updated: November 18, 2025
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Smiling woman wearing headphones and a green shirt looks to the side while holding a laptop. She is seated in a bright room, creating a joyful atmosphere.

Gladly wins overall customer experience solution of the year | RetailTech Breakthrough 2025

Gladly is honored as RetailTech Breakthrough’s “Overall Customer Experience Solution of the Year,” recognizing innovation in CX.

Published: April 22, 2025
Updated: November 18, 2025
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Smiling woman looking at a smartphone. On the right, a badge displaying "Constellation Shortlist Top Solution 2025."

Gladly named to Constellation’s 2025 Digital Customer Service and Support ShortList™

Gladly is featured in the Constellation ShortList™ for Digital Customer Service and Support. Learn more!

Published: February 12, 2025
Updated: November 18, 2025
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Woman in front of a window smiling down at her phone. On the right is a G2 bade for Top 50 Customer Service Products 2025.

Gladly earns recognition in G2’s 2025 Best Software Awards

Gladly earns recognition in G2’s 2025 Best Software Awards, ranking in the top 4% of all solutions in the Customer Service Products category.

Published: February 19, 2025
Updated: November 18, 2025
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Woman speaking on phone with AI agent Sidekick Voice from Gladly

Next-gen AI voice: Sidekick Voice vs. the rest

Is your AI voice falling short? Learn why Sidekick Voice stands out with complete customer context, 3-second responses, and seamless conversational flow.

Published: September 2, 2025
Updated: November 18, 2025
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A woman with curly hair and glasses smiles while looking at her smartphone. She is wearing a green blouse, and the background is a bright office space.

Six new Gladly capabilities that transform customer service

This new suite of products provides personalized resolutions, seamless integrations, and effortless support across every channel.

Published: May 22, 2025
Updated: November 18, 2025
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The 5 principles behind Gladly Customer AI intelligence layer

Explore the 5 principles of Customer AI that power efficient, personal conversations at scale, without compromising on experience or operational impact.

Published: May 22, 2025
Updated: November 18, 2025
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Man wearing headset in front of desktop computer

Meet Gladly

Gladly delivers instant personalized resolutions across channels with answers that feel human and actions that complete real tasks. See how it works.

Published: April 2, 2025
Updated: November 18, 2025
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IndexFeatureImg_Demystifying Gladly Integrations

Demystifying Gladly integrations

See how Gladly Integrations connect all the systems together that your customers need to help them thrive.

Published: January 14, 2022
Updated: November 18, 2025
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Gladly implementation, customers weigh in

Discover what users have to say about the Gladly implementation process in this review roundup, from user adoption to ease of use and setup.

Published: February 21, 2023
Updated: November 18, 2025
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Woman in a green sweatshirt smiling at her laptop

4 reasons ecommerce brands chose Gladly

Accessible design and UI? Check. A full array of out-of-the-box features? Check. Modern technology that scales as the business does? Check.

Published: April 21, 2023
Updated: November 18, 2025
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Bespectacled woman smiling down at her laptop

Overheard at Gladly Connect Live ’22

What can attendees expect to learn from Gladly Connect Live? These actionable CX insights from GCL 2022 set the tone for prospective 2023 attendees.

Published: April 28, 2023
Updated: November 18, 2025
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Gladly levels up in 37 reports in the G2 Winter 2024 update

In the latest winter G2 reports, Gladly received 36 No. 1 rankings, five more than the previous season, while moving up in 20 other categories.

Published: July 25, 2023
Updated: November 18, 2025
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A customer on their computer feeling safe because the company they're using has SOC 2 Type II compliance

Why having SOC 2 Type II compliance matters in CX — Q&A with expert

Learn how Gladly’s SOC 2 Type II compliance bolsters CX data security for the brands it serves. Get details on Gladly’s data compliance and more.

Published: October 13, 2023
Updated: November 18, 2025
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CX experts researching AI innovations at Gladly at their office computer

How AI innovations at Gladly are propelling brands forward

Hear from popular ecommerce brands like Peak Design and Birdies on the successes they’re seeing with Gladly.

Published: October 27, 2023
Updated: November 18, 2025
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An image of Gladly Connect Live 2024 stage and audience

The magic of Gladly – driving irrational customer loyalty

Revisit our favorite moments from Gladly Connect Live 2024 and experience the magic of the ultimate customer experience event.

Published: April 5, 2024
Updated: November 18, 2025
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770×468-featured-Smiling man with a phone headset. On the right are floating brand logos.

Gladly AI: New integrations for seamless, powerful customer service

Gladly is proud to announce new and smarter integrations with Shopify, BigCommerce, and more

Published: February 19, 2025
Updated: November 18, 2025
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A smiling woman talking on the phone

Improve CX with AI-powered voice support | Gladly Sidekick

Sidekick Voice delivers instant, personalized support powered by generative AI and deep customer insights. Learn more!

Published: March 6, 2025
Updated: November 18, 2025
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Gladly International Women’s Day

Glad(ly) to Be a Woman this International Women’s Day

From hashtags on social media, to female-led marches on streets all over the world, the past two years have seen a renewed focus on female empowerment.

Published: March 9, 2018
Updated: November 18, 2025
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Elderly woman using laptop

Increasing live chat sales with Gladly Payments

What if you could empower your agents to close the sale, in the moment, as they’re talking to your customer?

Published: May 26, 2020
Updated: November 18, 2025
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Female Customer Service Agent

How Agent Status provides workday visibility, across channels

Managers finally have true visibility into all agent activity, all in a single space.

Published: February 18, 2021
Updated: November 18, 2025
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Shopify plus certified app logo next to Gladly logo

Gladly certified as Shopify Plus partner

Our partnership with Shopify furthers our mission of empowering brands to deliver radically personal customer experiences at scale

Published: March 25, 2021
Updated: November 18, 2025
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Customer support agent reviewing computer together

Stop choosing between speed and soul. Why your helpdesk needs Gladly.

Transform your helpdesk with Gladly! Move beyond cost-cutting AI & deliver personalized, efficient customer experiences. Learn how.

Published: May 24, 2025
Updated: November 18, 2025
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CX agent talking on a headset with overlaid screenshot of a voice conversation with a customer

Customer Service Automation: A Complete Guide in 2025

Learn how to use customer service automation to improve efficiency and reduce cost without compromising quality.

Published: July 15, 2025
Updated: November 18, 2025
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