Contributing Author
Maya Williams
Maya Williams is a data-driven marketing strategist specializing in digital and inbound growth. At Gladly, she writes about how AI and analytics can transform CX teams into revenue-driving marketing engines. With deep experience in digital strategy and customer engagement, Maya brings a marketer’s perspective to how brands can use data and technology to create more impactful customer experiences.

Read More from Maya Williams

Gladly just won "Disruptive Technology of the Year" and here's why it matters for CX leaders
Gladly was named Disruptive Technology of the Year at the 2025 CCW Awards. Learn how our AI is changing customer experience for good, without tradeoffs.

5 metrics that actually predict customer lifetime value
Move beyond efficiency dashboards. These five CX metrics reveal whether your AI is building customer relationships or quietly eroding lifetime value.

5 FAQ updates that reduce support volume for DTC brands
Strategic FAQ updates help DTC brands cut support tickets by 40%. Learn how to answer product questions, handle returns, and scale ecommerce customer service.

Things CX leaders can learn from Taylor Swift's Eras tour
Discover how Taylor Swift's $2.2B Eras tour is the perfect masterclass for leaders in CX looking to transform CX in retail into revenue drivers.

The 2026 strategy guide to agentic AI in customer service
Learn why most agentic AI implementations fail and how customer-centric architecture enables AI agents that drive loyalty, not just deflection.

Gladly wins overall customer experience solution of the year | RetailTech Breakthrough 2025
Gladly is honored as RetailTech Breakthrough’s “Overall Customer Experience Solution of the Year,” recognizing innovation in CX.

Overheard at Gladly Connect Live ’22
What can attendees expect to learn from Gladly Connect Live? These actionable CX insights from GCL 2022 set the tone for prospective 2023 attendees.

Gladly levels up in 37 reports in the G2 Winter 2024 update
In the latest winter G2 reports, Gladly received 36 No. 1 rankings, five more than the previous season, while moving up in 20 other categories.

How ecommerce brands turn post-purchase service into repeat revenue
Most brands lose customers after the first sale. Learn how post-purchase service turns one-time buyers into repeat revenue and builds loyalty.

Customer Service Automation: A Complete Guide in 2025
Learn how to use customer experience automation to improve efficiency and reduce costs without compromising quality.

The shift from SEO to AAO and why purpose-built CX is the new discovery channel
AI Answer Optimization is reshaping product discovery. Learn why conversational commerce and AI-powered CX are becoming the primary channels for pre-purchase decisions.

Gladly wins "Best Overall Customer Experience Solution Provider"
Gladly named "Best Overall Customer Experience Solution Provider" for bringing marketing-grade personalization to customer service.

How Shopify Plus brands deliver standout customer service
Learn how Gladly helps Shopify Plus merchants deliver personal, efficient customer service across every channel — without ticket-based complexity.

Customer retention strategies when acquisition costs spike
Acquisition costs jumped 60% in 2024. Here's how to keep customers coming back when buying new ones gets expensive.

How to measure customer satisfaction without surveys for small businesses
Stop chasing survey responses. Learn how to measure CSAT through behavioral data like repeat purchases and contact rates that reveal what customers think.

How gaming companies solved the customer service problem everyone else is still figuring out
Gaming companies solved real-time support, community engagement and AI automation years ago. Here's what other brands need to learn now.

Improve CX with AI-powered voice support
Voice AI delivers instant, personalized support powered by generative AI and deep customer insights. Learn more!

Gladly named to Constellation’s 2025 Digital Customer Service and Support ShortList™
Gladly is featured in the Constellation ShortList™ for Digital Customer Service and Support. Learn more!

Gladly AI: New integrations for seamless, powerful customer service
Gladly is proud to announce new and smarter integrations with Shopify, BigCommerce, and more

Gladly earns recognition in G2’s 2025 Best Software Awards
Gladly earns recognition in G2’s 2025 Best Software Awards, ranking in the top 4% of all solutions in the Customer Service Products category.

The magic of Gladly – driving irrational customer loyalty
Revisit our favorite moments from Gladly Connect Live 2024 and experience the magic of the ultimate customer experience event.

The late night panic search your brand isn't showing up for
Is your brand ready for when customers need help after hours? Learn how to deliver support 24/7 for fraud alerts and travel crises.

Best contact centers of 2026
Choosing contact center software is a critical technology decision for customer-facing organizations. The right platform changes everything.