Consumer goods
AI that turns buyers into brand advocates
From discovery to post-purchase, Gladly delivers experiences that deepen trust and turn buyers into repeat customers.
The problem
Shoppers' expectations for instant, effortless support, from product discovery to post-purchase care, are rising, while disconnected systems and slow responses make it hard to deliver the experiences that drive devotion.
Product questions and warranty issues often fall between systems
Long response times lead to unnecessary returns and frustration
Volume surges during launches or recalls overwhelm teams
The solution
Gladly powers every moment, from guided shopping to post-purchase care. It resolves instantly when it can, or provides a human with context and next-step guidance when it can't.
Intelligent shopping and recommendations help customers find the right products and drive conversion
Automated troubleshooting that resolves issues instantly and reduces returns
End-to-end resolutions that resolves tasks like processing returns or scheduling repairs automatically
Smart handoffs that bring in the right expert with full context when needed
“We leverage AI to take the burden off our agents and their workloads. Gladly allows our agents to focus on more complex, nuanced conversations or those that have more selling opportunities such as fit, sizing, and style and really connect with customers.”
Lauren Inman-Semerau
Former Head of Customer Experience, Rothy's
Consumer goods use cases
Simplify setup and troubleshooting
Customers can easily unpack, install, or fix products, with Gladly guiding each step clearly and resolving issues quickly.
Turn warranty claims into trust-builders
Gladly verifies purchase dates, checks coverage, and orders replacement parts or schedules replacements—the high-stakes moments that build or break customer loyalty.
Support customers across the entire lifecycle
Gladly delivers personalized recommendations, promos, and nudges to turn support into sales
Coordinate repairs without the back-and-forth
Gladly schedules technician visits, confirms parts availability, and updates customers on service status — connecting systems so repairs flow smoothly.
Manage surges during launches and peak seasons
Product launches, holiday gifting, and seasonal demand spikes (AC in summer, heaters in winter) don't overwhelm service. Gladly maintains fast response times when volume jumps.
Learn how D2C brands use personalization to turn one-time buyers into lifelong advocates
See how Gladly helps brands
drive devotion after the sale
Key features and benefits
From guided shopping to real resolutions, Gladly helps you sell smarter, support faster, and adapt with every product and changing customer needs.
Seamless conversations
Gladly unifies ecommerce, warranty, and logistics into one customer timeline to understand history, intent, and context. Every conversation, from pre-purchase to care, feels personal, seamless, and on-brand.
Connected systems for real resolution
Gladly connects product, warranty, and support systems so customers get fast, seamless resolutions—from diagnosing an issue to scheduling a repair or replacement automatically.
Intelligence that drives devotion
Gladly understands every customer’s ownership journey, from setup to support to replacement. It learns from product usage, warranty data, and preferences to personalize care, anticipate issues, and build lasting loyalty.
Put CX in charge of building trust
CX teams configure, train, and refine Gladly without IT blockers. This keeps it current with new products, promotions, and brand standards, ensuring adaptable, compliant experiences that reflect your voice and values in every conversation.
Get real results with Gladly
90%
reduction in average handling time
Achieve faster resolutions
Gladly gives customers quick, accurate answers for setup and support.
50%
fewer unnecessary warranty claims
Drive cost savings
Gladly helps brands save money by resolving issues before returns.
30%
increase in repeat purchase intent
Deepen loyalty
Gladly turns satisfied owners into repeat buyers and brand advocates.
Ready to use support to strengthen customer bonds?
Gladly helps consumer brands bring AI and the human touch together to reduce returns, improve satisfaction, and create lifelong advocates.