Why brands choose Gladly over Sierra AI
Don’t settle for a standalone AI agent platform when you need a complete customer experience solution. Gladly delivers exceptional value for both your team and your customers—combining AI and human collaboration for radically efficient and radically personal service at scale.
Join these popular brands switching to Gladly
Here’s what makes Gladly the #1 Sierra AI alternative
Explore key advantages of Gladly over Sierra AI and why brands prefer Gladly.
AI + humans, working together
Sierra positions itself as an AI-first platform, where autonomous agents handle most interactions and escalate to humans when needed. Gladly, by contrast, is built as a unified workspace where AI and human agents truly collaborate—sharing full conversation history, customer context, and insights in real time.
Sidekick and agents work in the same unified workspace
Seamless collaboration between AI and humans, not just handoffs
Customer context flows continuously between automation and live agents
Radically personal service across every channel
Fast to launch, easy to use
Sierra AI implementations often require custom integrations and developer setup, which can extend deployment timelines. With Gladly, AI is built in and ready to go—no heavy IT lift required, though your team still has the flexibility to customize as much as you need.
Launch in weeks, not months
No-code AI setup with Guides
Easily optimize AI through Journeys
Out-of-the-box integrations with your favorite tools
Resolution-based pricing aligned to value
A complete customer experience platform
Sierra AI is a standalone AI agent platform—not a full customer experience platform. Gladly gives you the full picture with a platform that unifies every channel and every customer interaction.
Voice, email, SMS, chat, and self-service all built-in
Unified reporting across channels, agents, and customers
One conversation thread for every customer — no tickets, no silos
Customer success, not just technical support
Sierra AI provides technical guidance for deploying AI agents. At Gladly, we go further—focusing on your complete customer experience with dedicated onboarding, outcome-driven success teams, and the kind of hands-on support that helps brands transform their entire CX operation.
Dedicated onboarding focused on CX outcomes, not just setup
Success teams that understand customer service operations
Fast, responsive support from CX experts
Proven methodology for transforming service teams
Gladly turns customer service cost centers into profit centers
Brands that choose Gladly are able to save costs, increase agent efficiency, and boost NPS — without sacrificing personalization.
Now
of customers self-serve
Increase of
in agent efficiency
Increase of
in first call resolution
"With our previous platform, it was hard to make customers feel like they were being treated as human. They became tickets, and they would get ticket numbers with automated messages like do not reply above this line. We really wanted customers to feel like they’re contacting a friend when they’re contacting Andie."
Karen Zhou
Director of Operations, Andie
Why Andie chose Gladly
Andie chose Gladly to move away from ticket-based systems that depersonalized service. With Gladly, every conversation feels human—no tickets, no cold auto-replies, and no repetitive questions.
Read the full storyCustomer service as you’ve never seen it before
Explore all the ways Gladly is better than Sierra AI.
No tickets or cases
Know who your customer is within the first 5 seconds, so you can deliver service that keeps them coming back for life.
A single conversation
See a customer’s entire conversation history in one view, across every channel.
The right agent
Match customers with the best-suited agent to accelerate resolution.
AI + human collaboration
Use AI to handle routine inquiries instantly, then hand off complex issues with full context.
Answers everywhere
Leverage one knowledge base to publish consistent information across all channels.
Actionable insights
Understand performance across agents, channels, and conversations with real-time and historical analytics.
See why brands believe Gladly is the best Sierra AI alternative.
