Why brands choose Gladly over Sierra AI

Get more than an AI agent. Gladly unites people and AI for efficient, personal service at scale.

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Why Gladly wins

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Radically efficient service

Cut handle times, reduce costs, and resolve more conversations

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Radically personal experiences

Every conversation feels human with full context and history

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AI that drives results

Built-in AI with insights to scale efficiency and loyalty

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Faster time to value

Launch in weeks, onboard quickly, and see ROI from day one

Trusted by leading brands
Nordstrom white logoCrate&Barrel white logoConde Naste white logoTecovas white logoBreeze Airways white logo
A woman in athletic wear stretches on a beach at sunset, smiling and looking energetic. Waves crash gently in the background, lined with palm trees.

Why a premium retailer moved beyond Sierra
to Gladly

Unified AI and live agent experiences completed migration in under 6 weeks.

"Transitioning from Sierra to Gladly allowed us to move from a custom-built, code-dependent model to a more flexible, integrated AI ecosystem. This has improved agility, consistency and customer experience across all touchpoints."

Here’s what makes Gladly the #1 Sierra AI alternative

Explore key advantages of Gladly over Sierra AI and why brands prefer Gladly.

Sierra AI limits how teams work together by separating automation from live service. Its agents operate independently, which often leads to fragmented experiences and slower collaboration between humans and AI. Without a unified system, customer context gets lost and teams spend more time managing tools instead of serving customers.

AI agents operate separately from live agents

Limited context creates disconnected experiences

Custom integrations slow deployment and adoption

Gladly brings AI and people into one connected platform designed for seamless teamwork. Both work from the same conversation history and customer data, ensuring smooth transitions and consistent service across every channel. The result is faster setup, measurable outcomes, and more human experiences powered by AI.

Collaboration between AI and agents in real time

One continuous conversation across every channel

Faster setup and measurable outcomes from day one

AI that delivers real results

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240M+

total conversations

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65%

increase in CSAT

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$510M+

in costs saved

The Gladly advantage

Feature
Competitors

One conversation across all channels

Customer profiles with history and preferences

AI and self-service built in

Limited

Simple, modern agent workspace

Complex

Onboarding in days, not weeks

Slow

Personalization that scales

Limited

Ready to see why brands switch to Gladly?

Join leading companies delivering radically efficient and personal service with Gladly.