Media & entertainment

AI that turns subscribers into superfans

From login fixes to loyalty saves, Gladly delivers instant, on-brand support
built for media and entertainment.

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A person relaxes on a couch, wearing headphones and a leopard-print headband, eyes closed, smiling contentedly. Sunlight filters through a window. Tattoos on arms.

The problem

When the stream freezes or the game goes dark, fans want instant help—and revolt when they don’t get it.

Fragmented tools slow down response times and frustrate fans

Cancellations rise when support feels transactional

High volumes during premieres and live events strain teams

The solution

Gladly resolves issues end-to-end by connecting systems, data, and conversations to keep fans satisfied and engaged.

End-to-end automated resolutions for login, billing, and subscription issues

Omnichannel automation across chat, in-app, social, and email

Seamless hand-offs to team members with context and next-best actions

CX teams configure, test, and optimize Gladly—without IT

Get a demo
Condé Nast
“Every conversation now drives efficiency and deepens loyalty. It’s not either/or anymore, it’s both, always.”

Mike Beaubrun

Director, Global Head of CX, Condé Nast

Media & entertainment use cases

Restore access instantly

When subscribers face login or playback issues, Gladly resolves them fast so fans can get back to listening, watching, or playing.

A chat screen shows a user asking about missing lyrics. The response includes their subscription details for "Spotify Basic." The tone is informative.

Deliver personalized support that builds loyalty

Gladly uses each subscriber’s history and preferences to craft responses that feel relevant, consistent, and on-brand.

Chat exchange between a customer named Liz and a service assistant, Gladly. Liz asks about changing her streaming plan to reduce costs, and Gladly recommends switching to a Standard Annual plan for savings.

Increase revenue through personalized recommendations

Gladly identifies the right moments to surface premium tiers, bundle options, or ad-free upgrades that match subscriber engagement patterns.

Chat bubbles

Handle launch day chaos without breaking

New season drops, game releases, and live events drive massive contact spikes. Gladly absorbs the surge and maintains fast response times when it matters most.

A digital interface shows a conversation between a customer and an agent about upgrading to business class for a wedding anniversary trip. The screen displays travel details, chat messages discussing the upgrade, and a voice call waveform. The tone is helpful and enthusiastic.

Surface recurring issues fast

Gladly identifies trending complaints about features, playback quality, or content gaps so your team knows what's frustrating subscribers in real time.

Screenshot of Gladly's Journeys dashboard showing metrics for customer inquiries, resolutions at 55%, and handoffs at 45%. A table lists guide names, profiles, and counts with specific data for playback, billing, and subscription categories. The tone is analytical and informative.
ind out what subscribers actually expect — and how to keep them from canceling
Get the report
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See how Gladly helps streaming and
media brands keep subscribers engaged

Key features and benefits

Gladly connects every subscription, playback, and billing conversation to deliver instant, on-brand resolutions that keep fans watching and subscribers loyal.

One conversationLearn more

Connect every touchpoint

Unite chat, SMS, social, email, and voice into one thread. Gladly understands every playback glitch, login failure, or billing issue, then resolves it instantly or passes it on to a team member with full context.

Conversation log listing updates: October 25 - Playback issue resolved; May 14 - Added 'Premium Plan' for 4K streaming; April 23 - New device added, mobile app not loading reported.
AI advantageLearn more

AI that delivers resolutions

Gladly decides in real time when to automate or assist. It executes actions across your CRM, subscription, and commerce systems, learning from every outcome to improve over time.

Chat interface screenshot. A conversation discusses streaming devices. The user asks to remove an iPad to connect a laptop, and the request is confirmed.
Customer intelligenceLearn more

Know your audience instantly

Gladly brings subscription history, preferences, past touchpoints, and brand voice into every conversation, from recommending upgrades and bundles to resolving account and payment issues instantly.

Profile card for a "Premier Member" named Jordan Williams. Details include premier loyalty status, April 7th birthday, and 1,240 hours streamed. Part of a family plan with four linked profiles.
AI you controlLearn more

Put your CX teams in control

CX teams configure and fine-tune Gladly without IT bottlenecks, keeping it in sync with new campaigns, policies, and promos so every conversation stays on-brand and up to date.

Webpage section titled 'When to get more help' in bold text, offering guidance on handoff processes. Below is a text box with 'The customer is asking about legal compliance.' A green 'Add' button is underneath.

Get real results with Gladly

95%

faster response times across channels

Improve response times

Fans get faster answers across chat, social, and email with Gladly.

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75%+

of routine conversations resolved automatically

Scale efficiently

Gladly handles surges and subscribers without adding headcount

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31%

higher save rate within 30 days

Boost retention

Gladly delivers better context, which leads to faster saves and happier subscribers.

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Turn subscribers into superfans

Gladly helps leading media & entertainment brands bring AI and the human touch together to retain more subscribers and deliver the experiences fans expect.