Retail & ecommerce

AI that turns shoppers into loyal customers

Gladly gives you the ability to connect with customers at every touchpoint with personalized experiences at scale. Resolving issues faster while turning the right moments into revenue opportunities.

A chat between Melina and Gladly about floral tops, with images of blouses. The tone is helpful, showcasing a variety of vibrant floral patterns.

The problem

Retailers face fragmented systems, high volumes of repetitive inquiries, and rising expectations for fast, personalized service.

Siloed data makes personalization inconsistent and time-consuming

Repetitive order-related questions overwhelm teams

Shoppers expect seamless, omnichannel experiences that many brands can’t deliver

Revenue opportunities are lost when service isn’t connected to sales

The solution

Gladly connects your commerce stack, conversations, and customer history on a single platform—so every conversation is personalized, issues are resolved instantly, and service drives revenue.

See a complete shopper history in one place, with purchases, loyalty status, and conversations

Resolve common retail journeys like WISMO, returns, and cancellations faster, and reduce costs

Empower associates to personalize and sell in every conversation

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"Shopping assistant helps us connect with high-intent shoppers in the moment, guide them to the right products, and drive immediate revenue, all while laying the groundwork for long-term loyalty.”

Krystal Cortez

CX Senior Ops Manager, Tecovas

Retail & ecommerce use cases

Effortlessly resolve order inquiries

Gladly instantly resolves WISMO, returns, cancellations, and exchanges, freeing team members to focus on high-value shoppers.

Chat interface showing a customer seeking help with an order exchange. Includes order details and image of a colorful shirt, creating a helpful tone.

Drive revenue through service

Gladly delivers personalized recommendations, promos, and nudges to turn support into sales

Chat interface showing a user request for gear organization and a suggestion for the Timberline Tech Pouch. Image of a hand holding the pouch below.

Manage spikes with ease

Let Gladly handle inquiry surges during sales events, BFCM, and holiday shopping. Resolve questions faster so shoppers get immediate answers and your team can focus on high-value conversations without burning out.

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Carry context across channels

Gladly keeps carts and conversations intact across chat, email, SMS, and more, so shoppers never repeat themselves.

A digital interface shows a conversation between a customer and an agent about upgrading to business class for a wedding anniversary trip. The screen displays travel details, chat messages discussing the upgrade, and a voice call waveform. The tone is helpful and enthusiastic.

Personalize every conversation

Use Gladly and real-time customer data like purchase history, preferences, and loyalty status to tailor every conversation with personalized recommendations and offers that drive higher conversions and loyalty.

Profile card showing a person labeled 'Julie Chang', a Premier Member. Details include loyalty status, birthdate, last order date, and order statistics.

Trusted by the world’s most customer-focused brands

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“Working with Gladly has felt like having a real partner. The team handheld us through setup and made everything easy. Five weeks in, we were already seeing clear wins.”

Gina Mencarini

Systems Administrator, Banyan Botanicals

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See how top retail brands turn every service interaction into a revenue opportunity
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See how Gladly helps retail & ecommerce brands grow sales through service

Key features and benefits

Gladly puts the customer at the center, unifying context, channels, and conversations so every experience is seamless, personal, and built to drive devotion.

One conversationLearn more

Connected experiences 
across every channel

Shoppers move fluidly between online, mobile, and in-store conversations. Gladly unifies every touchpoint into a single lifelong conversation, so team members and Gladly always know the full story—no matter how a shopper engages.

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AI-powered serviceLearn more

Personal experiences that 
drive revenue

Gladly resolves high-volume questions instantly, while Sales
Assist surfaces personalized recommendations and
promotions that turn conversations into revenue.

Chat interface showing an exchange about a shoe return and refund. User asks about refund timing; the response confirms it's pending warehouse check-in.
Customer profileLearn more

Know every customer instantly

Gladly assembles purchase history, preferences, loyalty status, and past conversations in a unified profile. Whether resolved by Gladly or a team member, every conversation feels personal and informed, and delivers more intelligent recommendations and quicker resolutions.

User profile card featuring a person with a beard and customer details since 2018. Text highlights loyalty, lifetime value of $12,455, and personalized service.
EfficiencyLearn more

Support busy seasons without compromising on experience

During the busiest seasons, Gladly’s smart routing helps teams respond faster and deliver excellent service without burning out.

Chat interface displaying a conversation between Julie and Gladly about a price adjustment for a blue bag. Summary and handoff details are noted below.

Get real results with Gladly

95%

improvement in SMS wait times

Improve response times

Shoppers get answers faster with Gladly.

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50%

improvement in productivity

Boost efficiency

Gladly empowers teams to resolve more conversations and deliver personalized experiences.

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31%

drop in conversation time in 30 days

Achieve faster resolutions

Retail brands see results quickly after launching Gladly.

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Ready to transform your retail experience?

Gladly helps your team achieve new levels of efficiency while improving every experience.