Meet Gladly Sidekick
The AI agent designed to deliver both radically efficient service and radically personal conversations.
What is Gladly
Sidekick?
Sidekick is Gladly’s AI agent created to engage customers with a new level of intelligence, empathy, and understanding that’s based on who they are and how you want your brand to behave.
The time is now
Businesses today need to deliver more with less—in a way that still feels human. Sidekick was made for the moment, to deliver Customer AI-powered experiences that will define the new era of CX.
Built for end-to-end resolutions.
Sidekick engages customers with natural, on-brand voice, takes action across systems, recommends products, and hands off conversations with full context when needed.
Easy to set up. Built to evolve.
Get Sidekick up and running quickly with a natural language setup and intuitive controls. Sidekick continuously learns and improves—to optimize every conversation and deliver better outcomes.
Works where you work
From voice and chat to email and SMS, Sidekick supports every channel and integrates effortlessly with your existing helpdesk — no disruption, just better experiences
240M+
total conversations
65%
increase in CSAT
$510M+
in costs saved
Effortless, efficient, personal
Fast, bespoke resolutions
Customers get what they need instantly through natural, tailored, human-like conversations.
Boost support hero productivity
Sidekick handles routine tasks so your team can focus on high-impact, high-value conversations.
Support for your support teams
Sidekick automates busywork, speeds up resolutions, and helps Heroes focus on real connections.
Turn conversations into revenue
Insights and recommendations turn everyday conversations into opportunities to convert and grow.
Easy to launch, built to scale
No-code setup and flexible tools make it simple to launch, optimize, and grow at your pace.
Don’t just take our word for it
Customer expectations are rising. Budgets are tightening. Loyalty is fragile. Businesses today need to deliver Customer AI-powered experiences that will define the new era of CX.
"Gladly Sidekick has allowed us to be very efficient and also remain on brand in our efficiency."
Lauren Inman-Semerau
Head of Customer Experience, Rothy's
"We want to build a loyal relationship with a conversation that goes over years and months. It shouldn't feel like a transaction. That's why we chose Gladly."
Jim Gallagher
VP Customer Care, Nordstrom
"Gladly helps us to deliver wow service to our customers with Sidekick using AI to jump on the conversations that need to be addressed right away. This allows us to be the perfect friend to our customer."
Elise Hausman
Senior Customer Happiness Associate, Bombas
"Our AI kicks in and starts answering common, repetitive questions. If something goes wrong or it's a more complex inquiry, the AI routes the customer straight to an agent. It's a seamless transition. Our customers don't even realize they're talking to AI."
Nancy Orgill
Customer Support Manager, Kuhl
The intelligence
behind Sidekick
Go beyond bots. See how Sidekick uses Customer AI to deliver smart, tailored support at scale.
What sets Sidekick apart? Everything.
Most AI stops at answers. Sidekick does it all—engaging, resolving, and staying on-brand at scale.
Knows every customer
Sidekick understands each customer and uses that context to deliver personal, relevant experiences.
Brings the human touch to AI
Sidekick picks up tone, intent, and urgency, responding naturally across chat, voice, email, and SMS.
Acts with intelligence
Sidekick goes beyond answers by taking action across your systems to fully resolve customer issues.
Works alongside your team
When Sidekick can't resolve, it hands off with full context so heroes can step in seamlessly.
Speaks in your brand voice
Sidekick follows your brand voice and tone to ensure every message feels on-point and consistent.
Learns and improves
Sidekick learns from feedback, conversations, and input to deliver smarter, better service over time.
Keeps you in control
With no-code setup and full visibility, Sidekick is easy for teams to configure, monitor, and refine.
Power real connection
at scale
Sidekick lets you deliver the kind of experiences customers remember AND the efficiency your business demands.
