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· October 14, 2026

What online shoppers really want from AI

We surveyed more than 1,000 U.S. online shoppers about how they use AI to decide, buy, and get help after the sale, and what happens when a brand's AI falls short.

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Consumer Report: What online shoppers really want from AI

Shoppers bring higher expectations to your AI

Seven in 10 daily shoppers have used AI to help decide whether to buy. They notice fast when a brand's AI doesn't measure up: 46% have left a site ready to buy because a question went unanswered, and 83% would be less likely to buy again if AI kept them from reaching a person.

The report covers where AI loses the sale, what good AI looks like across the whole relationship, and six questions to test your own.