Every day, your support team fields dozens of questions that should close sales.
"Does this come in a medium?"
"Will this work with my existing setup?"
"What's the difference between these two models?"
These aren't support issues. They're buying signals.
Yet most companies treat them like problems to solve quickly rather than opportunities to capture. Potential buyers get basic answers and move on—often to competitors who provide better guidance.
Meanwhile, economic pressures are making every purchase decision more deliberate. Shoppers are cautious about spending, which means they need more reassurance before buying. When they reach out with product questions, they're showing serious purchase intent.
That moment of uncertainty is your biggest revenue opportunity.
The brands winning in this environment aren't just answering questions faster. They're turning every customer conversation into a strategic sales moment. The impact is measurable: 93% of customers are more likely to make repeat purchases with companies offering excellent customer service, and companies with strong customer success programs can yield a 91% ROI over three years, driven by improved retention and strategic selling.
From cost center to revenue engine
Support teams are often positioned as expense management. Reduce tickets, cut resolution time, minimize costs. But this approach misses the fundamental reality: your support conversations happen at the exact moments when customers are most engaged with your brand.
Gladly transforms this dynamic by giving your team the tools to capture revenue while delivering exceptional service. Instead of rushing through interactions to close tickets, your support heroes (our name for customer support agents) can focus on the conversations that matter most for business growth.
Gladly Sidekick is the AI agent that turns questions into profits
The key is intelligent automation that works in harmony with your human agents rather than replacing them. That’s exactly what Gladly Sidekick does. It doesn't just deflect tickets, it actively resolves customer needs by answering questions, taking actions, and enhancing workflows.
Whether processing returns, updating accounts, or managing complex order changes, Sidekick’s AI delivers seamless end-to-end resolutions that feel human and align with your brand voice.
When conversations require human expertise, Sidekick seamlessly transitions customers to support heroes with complete conversation history, customer context, and recommended next steps. This means agents spend their time on value-generating work that drives real change:
Delivering personalized product recommendations
Assisting with high-value purchases
Nurturing loyalty relationships
Building long-term connections through meaningful follow-ups
This shift allows agents to deliver more thoughtful, impactful service that enhances customer satisfaction, drives loyalty, and grows revenue.
How Sidekick enables revenue-focused support today
Sidekick is already transforming support operations for modern CX teams. It handles both routine and complex tasks that consume agent time, while also preserving the high-impact conversations that generate revenue.
Instant product expertise
When customers ask about sizing, compatibility, or specifications, Sidekick provides accurate answers immediately. No waiting, no ticket queues, just the information shoppers need to move forward with confidence.
Purchase confidence building
Many customers hesitate before buying because they need reassurance about fit, quality, or value. Sidekick addresses these concerns proactively, sharing relevant details that help customers feel secure in their decisions.
Smart support hero handoffs
When conversations indicate serious purchase intent or require personalized guidance, Sidekick transfers to your human agents with complete context. Your team can immediately focus on closing the sale rather than gathering basic information.
24/7 revenue support
Product questions don't follow business hours, so Sidekick works around the clock to answer inquiries and guide prospects toward conversion, ensuring you never miss a sales opportunity due to timing.
Easy implementation
Getting started doesn't require rebuilding your support operation. Your team teaches Sidekick using plain language, ensuring every interaction reflects your company's personality. Whether you're using Gladly's platform or existing systems, Sidekick fits within current workflows while adding revenue-generating capabilities.
The next evolution of Sidekick Sales
Building on this foundation, Sidekick Sales will soon take revenue generation to the next level. Over the coming months, you'll see AI that doesn't just handle inquiries, but that actively drives sales through every customer interaction.
Imagine a future where every customer question becomes a personalized shopping experience. When someone asks about product differences, they don't just get comparisons—they receive guidance tailored to their specific needs, browsing history, and preferences. The AI recognizes the perfect moment to suggest a premium alternative or complementary product, not because it's programmed to upsell, but because it genuinely understands what would add value to that customer's experience.
This is AI that thinks like your best salesperson while maintaining the helpful, authentic tone your customers trust. It identifies purchase hesitation before customers even express it, providing the reassurance needed to move from consideration to confidence. Every conversation becomes an opportunity to deepen relationships and drive growth.
The result transforms how businesses understand their customer interactions. Instead of wondering whether support conversations contribute to revenue, you'll have complete visibility into how each interaction influences purchasing decisions, customer lifetime value, and business growth. Support becomes a measurable revenue engine with clear attribution and continuous optimization.
This evolution will establish customer service as a strategic revenue contributor rather than just an operational necessity.
Proven results from real customers
Companies using Gladly's approach to revenue-driven support are seeing measurable impact:
KÜHL initially worried that AI would compromise their authentic brand voice. After training Sidekick to reflect their standards, they achieved remarkable results. AI now resolves 59% of email inquiries while maintaining 75% customer satisfaction. More importantly, by automating routine questions, agents can focus on meaningful conversations that increase per-call revenue by 120%.
Rothy's needed to scale personalized support during rapid growth without adding overhead. With Gladly's platform, over 20% of customers now make purchases after agent conversations, maintaining 93% satisfaction rates. As their Head of Customer Experience explains, "As the AI is taking away the 'clutter,' it's allowing us to get to the meat and potatoes of what e-commerce is all about."
Ready to transform your support strategy?
Customer service is evolving from expense management to revenue generation. Teams that embrace this shift are already experiencing higher customer satisfaction, increased agent engagement, and measurable business impact.
Sidekick Sales gives your team the intelligence to turn every customer question into an opportunity for deeper relationships and business growth. Your customers receive better guidance, your support heroes focus on meaningful interactions, and your company sees real revenue results.
The future belongs to organizations that view customer service as a growth engine. Ready to see what revenue-driven support looks like in action? See how your team can drive more revenue and better relationships with your buyers at gladly.ai/get-started.
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