Downloadable resource

· October 14, 2026

The ecommerce CRO checklist

43 fixes for product pages, cart, checkout, and the conversations in between. Every item is rated for impact and effort, with a call on whether to ship it now or test it first.

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The first page of Gladly's ecommerce CRO checklist, tilted on an orange background, showing the title, a shopping assistant chat recommending two dresses, and the first checklist sections.
A Gladly shopping assistant chat answering a shopper's question about a wedding dress and recommending two styles.

Start where your funnel leaks

Each fix is rated for how much revenue it tends to move and how much work it takes, with a call on which ones are safe to ship without a test.

It covers measurement, product listing pages and site search, product pages, cart, checkout, trust and policies, and mobile speed. It also covers what happens when a shopper has a question the page can't answer, and how fast someone answers it.

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Get the ecommerce CRO checklist

Use it in your next planning session to pick the three fixes worth doing this month.