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· October 26, 2026

Meet the power shopper

They shop online every day, most of them shop with AI, and they have the highest expectations for your brand's AI. See what they want, what makes them leave and how to win them over.

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A look at what your best customers really want from your brand's AI

Get to know your most active shoppers

Power shoppers buy online every day, and they're quick to move on when a brand's AI falls short. 62% have left a site ready to buy because a question went unanswered, compared with 46% of all shoppers.

This profile is based on Gladly's survey of more than 1,000 U.S. online shoppers. Inside, you'll find:

  • How power shoppers use AI to research and decide what to buy

  • The moments that cost you the sale, and the ones that win their loyalty

  • Practical next steps for every finding, so you know exactly where to start

  • A quick way to see how your site stacks up against the AI tools shoppers already use