January 29, 2026

2026 Customer Expectations Report

88% of customers get their issue resolved by AI. Only 22% prefer the company after. New research reveals what's happening in the gap between resolved and loyal.

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A woman with curly hair smiles at her phone, surrounded by text reading "AI works. Loyalty is where it breaks." The tone is optimistic and engaging.
Smiling woman in a cozy orange sweater using a smartphone while relaxing. A laptop is nearby, with a vibrant plant in the background. Bright, cheerful mood.

When AI loses customers you already won

Most customers now start with AI, and in many cases it works. But poor experiences erode trust, even when issues get fixed. Based on a national study of 1,000 U.S. consumers, this research shows when AI strengthens relationships and when it destroys them.

See how AI shapes loyalty, escalation, and customer behavior in 2026